The first half of 2025 (1H 2025) carried buying momentum from end-2024, when six projects were successfully launched in November 2024. In these six months, there were ten private developments, and one Executive Condominium (EC) launched across these six months.

Based on URA’s developer sale data as of 16 June 2025, developers have sold 4,384 units in the first five months of 2025.  

Chart 1: Units launched and sold excluding ECs

Source: URA as of 16 June 2025 (based on monthly Developer Sales data), ERA Research and Market Intelligence[/caption]

2H 2025 is set to see another 14 new private launches, adding 6,732 units into the market. In addition, one more EC could be launched with 600 units collectively. Located across various estates in Singapore, these launches will cater to a diverse range of buyer profiles, depending on their needs, lifestyles, and preferred locations.

This article serves as an overview of what launches that are expected to hit the primary market in the coming months. An overview of each project will be provided in their respective sections below.

Centrally Located Homes Making a Comeback

Since 2022, there were just three developments with at least 100 units launched in the Core Central Region (CCR). However, with more CCR sites awarded via the Government Land Sale (GLS) in 2024, we will in turn see more of such launches in 2025. This could meet the pent-up demand for properties within the various prime locations.

Luxury homes 

W Residences - Marina View (683 units) 

Branded residences are luxury residential properties that are developed in collaboration with well-known brands. They combine private homeownership with high-end brand services, design, and prestige. Apart from the high-quality product with high-quality finishings, they are professionally managed and comes with services such as a 24-hour concierge and housekeeping. W Residences - Marina View will be only the fifth branded residences in Singapore, and the first in the city centre. Located within the Central Business District (CBD), just 100m away from Shenton Way MRT Station, there are ample amenities and commercial services around.

UPPERHOUSE at Orchard Boulevard (301 units)

Linked to Orchard Boulevard MRT Station, UPPERHOUSE at Orchard Boulevard is both well-connected and exclusive, nestled between Good Class Bungalow (GCB) areas with some of the most prestigious addresses in Singapore. Moreover, both the Orchard Road Shopping Belt and the world-renowned Botanic Gardens are one MRT stop away.

The Robertson Opus (348 units)

If you're seeking a waterfront home in the city centre that also offers proximity to nature, The Robertson Opus could be a compelling option. Being in the heart of Robertson Quay, there are a plethora of amenities, dining and retail options. A 10-minute walk will take you to Clarke Quay, a vibrant hub for entertainment and nightlife. The upcoming Canninghill Mall, New Bahru, and a charming row of shophouses in River Valley filled with bars, eateries, and cafés are also in its immediate vicinity.

Moreover, the 999-year leasehold tenure allows the project to double as a legacy asset.

Skye At Holland (666 units)

Skye at Holland is sited along Holland Road, one of Singapore’s most coveted addresses.  Located in District 10 and surrounded by GCB Areas, homeowners will enjoy a prestigious and tranquil living environment.

Despite the exclusivity, it is just a few minutes’ walk from Holland Village MRT and the bustling Holland Village lifestyle enclave. Residents enjoy easy access to a wide array of dining, retail, and entertainment options, including the vibrant mall at One Holland Village.

It is also surrounded by prestigious schools such being within 2km to Henry Park Primary School, New Town Primary School, Nanyang Primary School, Queensway Secondary School, Fairfield Methodist School (Primary and Secondary), Anglo-Chinese School (Independent), Anglo-Chinese Junior College, Tanglin Trust School, and the Singapore Polytechnic.

New housing cluster in the Central location 

A new housing cluster is being developed in the River Valley Green/Zion Road precinct. Four of five Government Land Sales (GLS) sites have been sold. Three of these sites are expected to be launched in 2H 2025. Both Zion Road sites are located between Great World and Havelock MRT Stations, while the River Valley Green sites are beside Great World MRT Station.

The Zion Road (Parcel A) site is expected to yield a total of 1,170 housing units, although 435 units will be long-stay serviced apartments (SA2). These units are part of a new pilot, which requires a minimum 3-month stay. This development is located right next to Havelock MRT Station.

Map of the River Valley/Zion Road Cluster

Source: URA, ERA Research and Market Intelligence

Suburban Condos to cater to HDB upgraders’ demand

There are three new upcoming suburban condominiums set to be launched. They are all in locations without launches in recent years. As a result, we could see pent-up demand for homes there.

Canberra Crescent Residences (376 units)

Canberra is a new housing estate in the North, sited between Sembawang and Yishun. Despite being a young estate, it has ample amenities. Located just a 10-minute walk from Canberra MRT Station and Canberra Plaza, residents of Canberra Crescent Residences will enjoy convenience, while being close to nature (Sembawang Park and Simpang Kiri Park Connector).

This site was awarded for just $793 per square foot per plot ratio (psf ppr) in July 2024. This was the lowest land rate recorded for private development since November 2020. In comparison, an EC site at Tampines St 95 was awarded for $768 psf ppr, just 3.3% lower.

Springleaf Residence (941 units)

Springleaf Residence could be amongst the biggest launch in 2Q 2025. Located within a 5-minute walk from Springleaf MRT Station, it will be the first development in this new housing estate. Currently, there are no high-rise developments in the estate, with with only landed homes there. Just one MRT stop from the Lentor Hills Estate, which has seen strong interest among homebuyers, there could be spillover demand to this development. Being a mega-development, we can expect higher interest as buyers have more options in terms of sizes, layouts and unit mix.

The Sen (347 units)

Located along De Souza Avenue, The Sen lies within the more serene and tranquil side of Upper Bukit Timah. Surrounded by landed homes and three nature parks – the Rail Corridor, Bukit Batok Nature Park and Bukit Timah Nature Reserve, it provides residents with a getaway from the crowd.

It is also short bus rides away from Hume and Beauty World MRT Stations, where the latter is also where the integrated transport hub and several malls and eateries are located.

City fringe properties remain a popular choice

Living in the Rest of Central Region (RCR) remains a popular choice for many homebuyers. It provides the convenience of being near the city centre, while being away from the hustle-and-bustle to enjoy a quieter environment. With plenty of amenities and strong connectivity, residents enjoy the best of both worlds. In the coming months, three upcoming launches in the RCR may capture the attention of prospective buyers.

Lyndenwoods (343 units) 

Lyndenwoods is the first and only development within Singapore Science Park. Beyond just a conventional business park, Science Park is a work-live-play estate with amenities already in place.

It will feature direct access to Kent Ridge MRT station via a fully sheltered passageway that will provide convenience. In the same vein, the ample retail options and natural spaces surrounding the development will also contribute to its liveability for both tenants and homeowners.

Margaret Drive GLS (460 units)

Queenstown is a mature HDB estate with established amenities. The popularity can be seen from the number of HDB flats that have crossed the million-dollar mark. In the first six months in 2025, there were 76 million-dollar flats transacted.

The Margaret Drive site is within a 10-minute walk to Queenstown MRT Station, Margaret Drive Hawker Centre and Dawson Place. There are also several primary and secondary schools around the site.

Artisan 8 (42 units)

Artisan 8 is a freehold boutique development located just 280m from Upper Thomson MRT Station. It offers exclusivity as it has just 34 residential units. Being part of a mixed-use development where retail shops, eateries and a supermarket below, residents can enjoy unmatched convenience. Otherwise, Thomson Plaza is also an 11-minute walk away. Families with school-going children will also like that it is within 1-km of Ai Tong Primary School and Catholic High School.

One of the few freehold launches in 2025, the scarce supply will make this appealing to those seeking a legacy asset.

Executive Condominiums Poised to See Stellar Performance

ECs continue to allure buyers which presents a strong value proposition despite higher prices. Aurelle of Tampines, the latest EC launch in 2025, has set a new benchmark price. It sold at a median of $1,767 psf. However, ECs still provide a lower price option compared to new private homes, while offering the same lifestyle. Hence, ECs are a property class that HDB owners typically look towards when planning to upgrade. 

However, there is a lack of available new EC units available today. As of 1 July 2025, there are only 4 unsold units island wide. With the strong buyers’ interest, we are likely to see new home stocks continue to deplete. The only remaining EC launch in 2025 will be Otto Place in Tengah, which is anticipated to preview in July 2025. 

Otto Place (600 units)

Tengah, being a new estate, saw strong interest among younger families, which provides a large pool of HDB upgraders. As seen in the adjacent Novo Place, which sold 57% of units at an average price of $1,510 psf in November 2024, a new EC benchmark price then, we could see similar interest especially with a short supply of units. Otto Place sits just beside Novo Place and is developed by the same developer – a joint venture between Hoi Hup and Sunway Developments.

List of upcoming new launches in 2H 2025

With a total of 15 exciting new launches coming up in the next few months, buyers still waiting on the sidelines will have something to think about. Having choice fatigue with so many options? Or can’t decide which property matches your needs? For a more in-depth analysis to help you choose the right project for your needs, speak to an ERA Trusted Advisor today.

Table 1: Upcoming new project launches for 2H 2025

Source: ERA Project Marketing